MOLSON PROMOTES RICKARD'S HONEY BROWN IN QUEBEC
By Adnews Staff
Montreal-based Molson will release Rickard's Honey Brown Beer in Quebec this week. The brown ale will be sold in six-packs in convenience and grocery stores and on tap in some bars and restaurants. A new visual identity for the Rickard's line, which also includes Red and Pale varieties, has been created. The new look, created by Pigeon Branding + Design of Oakville, ON, will appear on the beer's six- and twelve-packs. It will also be used on in-store materials created by Taxi Advertising and Design of Toronto to promote the launch of the beer in Quebec. Rickard's Honey Brown was introduced in Ontario in June and in western Canada earlier this month.
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