COLGATE-PALMOLIVE PROMOTES SIMPLY WHITE
By Adnews Staff
Colgate-Palmolive Canada Inc. has released a new tooth whitening product called Simply White. The clear liquid gel is to be applied to teeth twice a day for 14 days. The product is being promoted with national televising and print advertising and with in-store materials including display units and product demonstrations. Advertising for Simply White is done by Young & Rubicam of Toronto. Public relations are being handled by Cohn & Wolfe of Toronto.
« Back Next »
Comments
blog comments powered by Disqus