WEST 49 TO SPONSOR SKATEBOARDING EVENT
By Adnews Staff
West 49 has entered a three-year title sponsorship agreement with Vancouver-based MASEV Communications for the World Cup Skateboarding event MASEV will produce this fall. In its 49 Canadian stores, Toronto-based West 49 sells skateboarding and snowboarding apparel, merchandise and supplies. The stores also offer skateboard and snowboard assembly. As part of the sponsorship agreement, the two-day skateboarding competition will be called the West 49 Canadian Open World Cup of Skateboarding. It will take place on Oct. 11 and 12 at the Hershey Arena in Mississauga. Earlier this year MASEV was hired by World Cup Skateboarding of Soda Springs, CA to produce the event. According to MASEV, plans are in place to turn the competition into an annual event.