NINTENDO OF CANADA HIRES BLAST RADIUS
By Adnews Staff
Vancouver-based Nintendo of Canada is preparing to re-develop its Web site at <http://www.nintendo.ca>. The update has been assigned to Vancouver-based Blast Radius, which previously worked on the site in September 1999. Blast Radius has also worked for Nintendo of America on its <http://www.nintendo.com> Web site and for Nintendo of Europe on the <http://www.nintendo-europe.com> Web site. The new Nintendo.ca site will include dealer links, platform portal pages and a game list with an improved sorting capability. Also, new functionality will be added to the site's content management tool to allow Nintendo to manage the presentation of information and online promotions. "With the right tone, proper integration with other marketing initiatives, and relevant information about Canadian promotions and customer service, Nintendo.ca will be instrumental in increasing brand loyalty," said Gary Stuart, director of client strategy at Blast Radius.