DATA KINETICS HIRES VERRECCHIA
By Adnews Staff
Ottawa-based Data Kinetics has hired Montreal-based Verrecchia Group Communications as its North American public relations agency of record. Two other Ottawa-based agencies were also considered for the account. Data Kinetics develops information management software aimed at large companies. Its clients include Visa and Citibank. Verrecchia Group is currently implementing a public relations program designed to raise the visibility of Data Kinetics and its products with the press and analysts, with a focus on the U.S. market. The agency will also advise on communications initiatives and help develop strategic corporate positioning and product marketing messages.
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