BBM INTRODUCES NATIONAL PEOPLE METER SERVICE
By Adnews Staff
BBM Canada has taken its people meter service national. The service measures television usage and channel selection through monitoring devices in volunteer households. It was introduced in Vancouver in 1998 and brought to Toronto and Quebec two years later. BBM's customers have had limited access to preliminary national data for the past nine months. The service is supported by Canadian broadcasters, specialty and digital channels and advertising agencies. Viewership data collected through the meters is used to gauge ad spending and program popularity.
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