MSN CANADA HOLDS BACK TO SCHOOL CONTEST
By Adnews Staff
Toronto-based Splashworks.com Inc. has created a back to school contest for MSN Canada's shopping channel. Called "MSN eShop Back 2 School's in the Bag," the contest will run until September 15 at <http://www.msncontest.com/bts>. Visitors to the site can register to win $2000 in cash. Visitors can also click on three MSN eShop bags to instantly win a Compaq iPaq, Microsoft Xbox game system, a $100 cash prize or a copy of Microsoft Encarta Reference Library, Microsoft Windows XP or Microsoft Office XP. The contest is the third online promotion Splashworks.com has developed for MSN this year. In May the company ran a Mother's Day promotion. Earlier this summer the firm developed a Photo Scratch contest. "It's exciting to be working with MSN Canada for the third time," said Jennifer Crisanti, vice-president of new business development at Splashworks.com. "And it's especially gratifying that they understand how effective online games and contests are in attracting and holding visitors at their site." The back to school contest is being promoted with banner advertising on MSN's properties.