INNOVO TO PRODUCE HOT WHEELS APPAREL FOR MATTEL
By Adnews Staff
The Innovo Group Inc. of Los Angeles has signed a multi-year agreement with toy manufacturer Mattel, Inc. of El Segundo, CA to produce Hot Wheels-branded adult apparel and accessories. Innovo, through its subsidiaries Innovo Inc. and Innovo Azteca Apparel Inc., will produce various product lines for distribution in Canada, the U.S. and Puerto Rico. The products will be aimed at men and women and will include active wear, sweatshirts, sweatpants, outerwear, T-shirts, headwear, bags, backpacks and totes. The products will display the Hot Wheels logo. A line of knit tops and other sportswear products will also be created displaying the Hot Wheels 35th anniversary logo.
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