ROGERS AT&T WIRELESS BEGINS AIR TRANSAT IN-FLIGHT AD CAMPAIGN
By Adnews Staff
Rogers AT&T Wireless has begun an integrated in-flight advertising campaign with Montreal-based Air Transat. The campaign includes seat back tray ads, inserts in the seat back pouches, in-flight television commercials and full-page ads in Air Transat's Air magazine. The campaign was created MacLaren McCann to promote the wireless provider's services and products and to promote a current special offer. The sale of in-flight advertising on Air Transat's 17 aircraft is handled by skyAD Media Inc. of Toronto. Rogers AT&T Wireless is the first advertiser to place a campaign with skyAD since it signed a multi-year agreement to represent Air Transat earlier this year. Media planning and buying for the campaign were handled by The Media Company.