TSN AND WARNER BROS. TEAM UP FOR BLOOD TEST CONTEST
By Adnews Staff
TSN and Warner Bros. Entertainment have begun a new online trivia contest at <http://www.tsn.ca/contests>. The "Blood Test" contest will run until Aug. 11. Viewers enter by visiting to the contest Web page and answering four multiple choice trivia questions within a time limit. The questions are about Warner Bros.' new movie "Blood Work," which is about forensic criminal profiling. It will be released on Aug. 9. The contest was created in-house by TSN. It is being promoted with a 30-second commercial on TSN during the contest period. A random draw will be held on Aug. 16. The winner will receive a trip for two to Los Angeles. Five secondary winners will receive Bulova Millennia sports watchs. "TSN's promotional movie projects are entertaining, interactive and relevant to our viewers," said TSN business development manager Alan Raphael. "Ultimately, they promote the movie and drive traffic to theatres, in this case further enhancing the marketing efforts of Warner Bros."