EVERLAST SIGNS CANADIAN LICENSEE
By Adnews Staff
Everlast Worldwide has signed Montreal-based Ruby International as a Canadian licensee. Manhattan-based Everlast manufacturers sporting goods and apparel. Ruby International will produce and market Everlast's men's and boy's activewear and hats. The merchandise will be sold in department stores and sporting goods retailers nationally. "Licensing opportunities continue to emerge for our company and this agreement with Ruby International represents the 25th licensee we have signed in the past 21 months," said George Horowitz, chairman and CEO of Everlast Worldwide. "We were particularly impressed with Ruby International's track record in marketing hip, urban apparel and sporting goods brands."
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