MASEV COMMUNICATIONS CREATES RESEARCH DIVISION
By Adnews Staff
MASEV Communications Inc. has created a new trending and research division called MASEV Intelligence. The division will provide the Vancouver-based youth marketing agency's clients with market research information. It will make use of customized programs and market research tools including trend panels, consumer interviews, focus groups and expert evaluation. The division will be led by Derek Mager, recently appointed director of research. "MASEV Intelligence provides the knowledge, backed by hard data, to enable our clients to make immediate and informative decisions on how to generate increased revenues, correct event logistics, improve marketing strategies, adjust media buys or messages and to target new participants, sponsors or exhibitors," said Darcy Taylor, president of MASEV.