EAST SIDE MARIO'S PROMOTES TOMATO LOVE SPECIALS
By Adnews Staff
East Side Mario's begins a Tomato Love promotion at its 79 Canadian restaurants today. The promotion, which will run until Sept. 1, involves specially created menu items such as the Tomato Caesar and Italian Chop salads and the Tomato Chicken Fra Diavolo entree. A national radio advertising campaign will break on July 26. Created by Top Advertising of Toronto, the radio ad depicts an East Side Mario's customer reciting a poem about the tomato. It ends with a tag from restaurant chain's spokescharacter Vinnie. The campaign will run until Aug. 30. East Side Mario's is owned by Prime Restaurants, which also owns Casey's Bar & Grill, RD's BBQ & Blues, Pat and Mario's, The Esplanade Bier Markt and a group of Irish pubs. Public relations for Prime Restaurants are handled by Thornley Fallis Communications of Toronto.