CFL PARTNERS WITH GROWERS DIRECT AND FLORA WORLD
By Adnews Staff
A new promotional partnership has been formed between the Canadian Football League and Edmonton-based companies Growers Direct and Flora World. Growers Direct is a flower franchise organization that operates 85 stores in Canada. FloraWorld offers flower delivery services online and through a toll-free number. Under the terms of the partnership, customers will be able to order floral arrangements and gift baskets that include merchandise representing the nine teams of the CFL. Growers Direct and Flora World will have exclusive category rights to the trademarks of the CFL, the teams and the Grey Cup.
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