AEROPLAN HIRES ZAQ FOR ONLINE ADVERTISING SALES
By Adnews Staff
Montreal-based Air Canada's Aeroplan program has signed a service agreement with ZAQ Inc., also of Montreal. During the one-year term, ZAQ will manage and sell online advertising space on the <http://www.aeroplan.com> Web site. Previously these ad sales were handled in-house. ZAQ will also apply its focusIN and Zego tools to ads that run on the site. The focusIN system tracks and reports on on-line ad campaigns. The Zego tool allows marketers to create a program that will keep a user on the Aeroplan site after they have clicked on a banner ad. The Aeroplan program has over six million members.
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