ALLIANCE ATLANTIS CREATES IN-HOUSE MARKETING GROUP
By Adnews Staff
Jim Johnson will head a new in-house advertising and partnership marketing group at Alliance Atlantis Broadcast Group. Johnson has been promoted to the position of director of advertising and partnership marketing. He was previously director of marketing for Alliance Atlantis' Lifestyle channel. Claire Moran also joins the group as manager of advertising strategy. Most recently Moran was a media strategist at CTV. Laura Comello has been made advertising co-ordinator. She will also maintain her current position as senior administrator. The group will handle partnership marketing initiatives for Alliance Atlantis' 12 analog and digital channels.
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