MASEV AND MOLSON SPORTS RENEW SNOW JAM AGREEMENT
By Adnews Staff
Vancouver-based Masev Communications will again handle the sport and music execution for the Molson Canadian Snow Jam Tour after renewing its agreement with Molson Sports & Entertainment. Masev has worked on the annual event since the tour's launch in 1999. The 2002 Snow Jam Tour will begin this Friday in Buffalo. Additional stops in the nine-city tour include Vancouver, Calgary, Ottawa, Toronto, Winnipeg, Halifax, Detroit, Albany and Boston. The event includes competitions between snowboarders, freeskiers, BMX bikers, skateboarders and in-line skaters as well as entertainment from music groups Jimmy Eat World, Sloan, Swollen Members and Mighty Mighty Bosstones.
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