MASTERCARD PARTNERS WITH TORONTO ENTERTAINMENT DISTRICT ASSOCIATION
By Adnews Staff
MasterCard International has become the official credit card of Toronto's entertainment distric as part of a partnership with The Toronto Entertainment District Association. The partnership is intended to promote the city's entertainment district as a leading tourist destination. The association is a volunteer-based organization drawn from approximately 200 businesses that works to promote Toronto's entertainment district. The district, as defined by the association, consists of the eight square blocks bordered by Queen St. West, York St., Spadina Ave. and Lakeshore Blvd. It includes restaurants, cafes, nightclubs, sporting facilities, art galleries, boutiques and theatres. MasterCard will be featured "prominently" at member businesses and at district events. MasterCard, which operates in 210 countries, will work to raise international awareness of the entertainment district as a tourist destination.