RAMADA HOLDS PILLOWTALK CONTEST
By Adnews Staff
Ramada Canada began a contest called the "Pillowtalk Sleepstakes" on June 15. During the contest, visitors to the hotel chain's Canadian properties will find scratch cards of their pillows. An instant win area on the card offers prizes including Ramada gift certificates, Petro Canada gift certificates, free room upgrades, free in-room movies, free long distance telephone calls or bonus Aeroplan miles. A ballot portion of the cards allows guests to enter for grand prize draw of a five night stay at any of Ramada's 67 locations in Canada. The contest was created by theadlibgroup of Toronto. The promotion will run while the 200,000 scratch cards last. The company is considering running the promotion again in the fall, according to theadlibgroup's Michael Abramson.