ASC RELEASES 2001 AD COMPLAINTS REPORT
By Adnews Staff
Advertising Standards Canada has released its annual ad complaint report. The 2001 report includes a total of 1,164 complaints about 815 advertisements. Of those complaints, 161 for 75 ads were upheld. The top three categories of ads which received complaints were the personal and proprietary category, food and media. Television ads again drew the highest number of complaints: 549. Out-of-home advertisments received 181 complaints, while magazine advertisments received 119 complaints. Approximately 30 advertisers were named in the report including American Media Partners, Famous Players, Sears Canada, Vaillancourt Meubles, Pharma Plus Drugmarts, Allied Domecq, Canadian Tire Corp., Watkin Motors, Ford Motor Co., Volkswagen Canada, Le Groupe Yellow and Pepsi-Cola Canada. An additional 36 unnamed advertisers were also cited, but withdrew or changed their ads after being advised a complaint had been received.