TSN BEGINS FIGHT OF THE CENTURY PROMOTION
By Adnews Staff
Toronto-based TSN has begun a "Fight of the Century" promotion. The two-week initiative will award one person a trip for two to Memphis, TN to watch the Mike Tyson vs. Lennox Lewis boxing match on June 8. The prize package includes airfare, two nights accommodation and two tickets to the event. To enter, viewers must watch for daily keywords during broadcasts of TSN's SportsCentre program from May 20 to May 31. Viewers must then visit the <http://www.tsn.ca> Web site and submit the keywords to enter the contest. A random draw which will take place on May 31. The contest is being promoted with a dedicated contest Web page, on-air billboards during SportsCentre and traffic sponsorship on Toronto radio stations Q107 and Edge102. The "Fight of the Century" promotion and supporting advertising were created in-house by TSN.