CINEPLEX ODEON RE-DESIGNS WEB SITE
By Adnews Staff
Cineplex Odeon Corp. unveiled a re-designed Web site called Cineplex.com: Showtimes Click & Easy on May 1. Toronto-based Cineplex used Zeppelin Communications & Design, also of Toronto, for the assignment. The company describes the site as, "the easiest and most efficient source for movie news and information." The site's new look is being promoted with in-theatre materials including screen slides, ads on television sets near concession stands, promotion on the speaker systems and print materials. Radio and print ads are also in use. The advertising, also done by Zeppelin, will be accompanied by various online promotions.
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