SYMPATICO-LYCOS PROMOTES ENTERTAINMENT CHANNEL
By Adnews Staff
Sympatico-Lycos has begun a multimedia campaign to promote the entertainment channel at <http://www.sympatico.ca>. The tagline is "Sympatico.ca is your entertainment destination." Theatre advertising in Famous Players and Cineplex Odeon theatres in Alberta, British Columbia, Ontario and Quebec began on April 29. Radio, Internet, print, elevator and television advertising broke yesterday. An interactive game called "Mosh Pit Mayhem" will follow on May 13. The game is set at an outdoor concert venue including a mudpit, a moshpit and a VIP area. Players must collect items to reach the goal of getting on-stage with the band. A contest component will reward the players with the best times as well as random players. The campaign will run until June 3. Advertising and the "Mosh Pit Mayhem" game were created by Mighty Design of Toronto. A separate French-language campaign, created by Diesel Marketing, is running in Quebec.