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OPTIMEDIA PICKS UP NESTLE PURINA PET FOOD ACCOUNT

By Adnews Staff

Nestle Purina has hired Optimedia Toronto to handle its media planning and buying. Nestle Purina's brands include Cat Chow and Pro Plan. Optimedia, which won the account in a review, is also agency of record for Nestle Canada. The account was previously held by Maxx Media.

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