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DIGIOVANNI JOINS CAPITAL C AS PRESIDENT

Rico DiGiovanni has joined Capital C as partner and president. Prior to joining the Toronto-based promotional agency, DiGiovanni was president of Marketing Drive, an agency he began in 1994. Capital C was founded in 1992 by partners Tony Chapman and Vickie Calverley. In 1999 Tom Clune also became a partner. The agency counts Pepsi-Cola Canada, Hostess Frito-Lay, Molson, Hallmark, Microsoft, Effem Foods and Kraft among its clients.

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