CORRECTION
By Adnews Staff
FCB Direct created the direct mail piece promoting the new CIBC Shoppers Optimum Visa card. The agency also created the print ad in Shoppers Drug Mart's in-store magazine Glow, the radio ad running in Shoppers Drug Mart locations, brochures that have been distributed to CIBC branches and Shoppers Drug Mart locations, cardholder "Welcome Packages", direct seller application forms and a consumer information document. Incorrect information supplied to Adnews appeared in Friday's issue.
« Back Next »
Comments
blog comments powered by Disqus