MOOSEHEAD BREAKS NEW CREATIVE IN ONTARIO
By Adnews Staff
Moosehead Breweries Ltd. of Saint John, NB will release a new outdoor advertising campaign in Ontario on Monday. The campaign consists of three horizontal billboards. Each execution focuses a simple pleasure related to being outdoors. The first ad displays the copy "Your easy chair" and the image of a wooden lawn chair on a boat dock. The second reads "Your fireworks" and shows lightning in a night sky. The third ad reads "Your favourite show" and displays a picture of a summer sunset. All three versions carry the tagline "Refreshingly Independent." The outdoor campaign will expand to include vertical transit shelters on May 13. Advertising for Moosehead is done by Goodgoll Curtis of Toronto.
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