PASSAGE: JAY CHIAT
By Adnews Staff
Jay Chiat died on Tuesday morning at his home in Los Angeles, according to reports at AdAge.com and AdWeek.com. He was 70 years old. Chiat had been suffering from prostate cancer. In the late 60's Chiat and Guy Day formed ChiatDay, the agency which created Apple Computer's "1984" commercial and the Energizer Bunny. ChiatDay was sold to Omnicom Group in 1996. Most recently Chiat was chairman of Manhattan-based Screaming Media.
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