ADIDAS RUNS NEWAD CAMPAIGN
By Adnews Staff
Adidas has begun a national advertising campaign on NewAd's health and fitness network to promote its new footwear called a³ (a cubed). The campaign broke in Toronto, Montreal, Edmonton and Calgary on April 16. It will start in Vancouver on April 29. Advertising in each market will run for four weeks. Floor decals in the men's and women's locker rooms at health clubs read "Cushions, Guides, Drives" and display three images of the shoe. Backlit posters and smaller display faces are also being used.
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