INSURANCE COMPANY MAKES PITCH TO BOATERS
By Adnews Staff
Griffin Bacal Volny of Toronto launched a print campaign last week for Robertson & Robertson Insurance Brokers of Toronto, a company that specializes in pleasure boat coverage. Three ads target sailors, power boaters and jet ski owners. Two ads are for the Skippers' insurance plan for sail boats and power boats. They feature a happy fellow boating in his bathtub. The headline says, "Choose The Wrong Marine Insurance And This Could Be The Only Boating You'll Be Doing This Season." The third ad promotes the Wave Plan for jet skis. It shows the same person in a swim suit wearing a dingy around his waist. The headline reads, "Is This The Only Personal Watercraft Your Insurance Company Is Willing To Cover?"
« Back Next »
Comments
blog comments powered by Disqus