COCA-COLA READIES VANILLA COKE
By Adnews Staff
The Coca-Cola Company, based in Atlanta, GA, will release a new new product called Vanilla Coke on May 15. Canadian stores are expected to have the drink by the end of June. An integrated marketing campaign including television advertising will promote the product, according to Kari Keer, senior manager of corporate communications for Toronto-based Coca-Cola Ltd. The packaging for Vanilla Coke will display the Coke name in the same font used on other Coca-Cola products. The drink is an extention to Coca-Cola's product line which also includes Diet Coke, Cherry Coke, Diet Cherry Coke and Diet Coke with Lemon. Advertising for Vanilla Coke in Canada will be done by MacLaren McCann of Toronto.
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