NATIONAL BALLET HIRES MEDIAVEST
By Adnews Staff
The National Ballet of Canada, based in Toronto, has awarded its media account to MediaVest Worldwide, also of Toronto. MediaVest will handle media-related advertising activities including planning and buying. Sherland Forde, president of MediaVest Worldwide, said, "The National Ballet provides co-partnering opportunities with other assignments, particularly those in our travel group." The agency has already developed a co-promotion plan that links The National Ballet with Barbados Tourism. The ballet company was founded in 1951 and consists of approximately 50 dancers and a full orchestra.
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