THE MUTUAL GROUP HIRES GEE, JEFFERY
By Adnews Staff
Barbados-based insurance provider The Mutual Group has appointed Gee, Jeffery and Partners its new advertising agency. Gee, Jeffery was one of five agencies shortlisted for the account. The other agencies that participated in the competition were based in New York and Florida. Gee, Jeffery pitched for the business through its Toronto and Cincinnati offices. "The assignment will involve a completely integrated communications plan that will allow us to offer a variety of communications solutions from advertising and design to direct marketing, collateral and interactive," said Peter Jeffery, CEO of the agency.
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