CFL AND O.K. TIRE SIGN NEW AGREEMENT
By Adnews Staff
The Canadian Football League and O.K. Tire of Langley, BC have entered into an agreement by which O.K. becomes the official tire retailer of the CFL. The agreement is for the next two seasons. It includes the regular season, the division playoffs and the Grey Cup games. Bruce Hawley, director of dealer support and communication for O.K. Tire, said the fit between CFL football and O.K. Tire's marketing plans was the primary motivator for the deal. He also said that O.K. Tire's involvement with the CFL will culminate with a national consumer promotion supporting its Kumho tires.
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