TD CANADA TRUST RELEASES NEW SPOTS
By Adnews Staff
TD Canada Trust has released two new commercials for its "captions" campaign. The ads, called "Four Bedroom House" and "Coffee Table," again make use of the tagline "Banking Can Be This Comfortable." The first ad promotes the bank's low rate mortgages. It depicts a couple in a kitchen. Above the wife's head is the caption "thinking of buying a four bedroom house." Above the husband's head is the caption "thinking of buying a two bedroom house." The caption above the husband changes to "thinking of buying a four bedroom house" when he sees an ad for a TD Canada Trust low rate mortgage in the newspaper. The second ad promotes the bank's Easy Web Internet banking service. It depicts a woman walking through her living room as the captions "My books," "My chair" and "My thingamajig" appear on the screen. As she sits down at her computer the caption "My bank branch" appears. Both ads began a national four-week run on March 26 on network and specialty television stations. Advertising for TD Canada Trust is done by FCB Toronto.