DMG WORLD MEDIA PROMOTES NATIONAL HOME SHOW
By Adnews Staff
Toronto-based dmg world media is running a multimedia advertising campaign to promote its National Home Show, which takes place from April 5 to 14 in Toronto. The campaign is aimed at new homeowners. It uses the tagline "The Big One at the Ex." Radio ads and on-air contests are running on CHFI, CKFM, Chum FM, CJEZ and CFRB. The campaign also includes television ads, promotions and closed captioning sponsorships on CFTO, Citytv and Global, full-page ads in Toronto daily newspapers and outdoor and transit advertising in the Greater Toronto Area. The creative for the campaign was done by Underground Productions of Toronto. Media planning and buying for dmg world media is handled by MaxxMedia, also of Toronto. The campaign will run until April 13.