ENCORE ENCORE GETS MORE WORK FROM MILLER BREWING
By Adnews Staff
Miller Brewing Co. of Milwaukee, WI has assigned Encore Encore Strategic Marketing of Toronto the international image advertising for its Miller Genuine Draft brand. Encore Encore has been the global marketing agency for the product for the past three years and received this job as a result of that work. The agency is currently working on a visual library for the brand that will include print images to be used in various international markets. The agency will also begin shooting a number of television commercials for the brand next month. Previously Miller Brewing Co. used several local agencies for its international advertising.
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