AIR CANADA JAZZES UP REGIONAL CARRIERS
By Adnews Staff
Montreal-based Air Canada unveiled the new name of its consolidated regional carriers yesterday. AirBC, Air Nova, Air Ontario and Canadian Regional will now be known as Air Canada Jazz. "Our objective in creating our new brand was to build on the strength of the four existing brands," said Joseph Randell, president of Air Canada Jazz. "Each of these carriers had strong brand awareness within their regions, and the new name reflects these qualities and acts as a metaphor for being youthful, vibrant, innovative, flexible and part of the local community." The Air Canada Jazz brand was created by Target Marketing & Communications Inc. of St. John's. Rollout will take place over the next several months with new airport signage and advertising. A number of aircraft have already been repainted with the new name. The word "jazz" appears in lower case in a cursive font in one of four colours: red, yellow, orange or green. A maple leaf of the same colour is displayed on the tail of the aircraft. A Web site at <http://www.flyjazz.ca> has been created by J W A Group of London, ON.