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FEDUN LEAVES THE BAY

Neil Fedun has resigned as vice-president of marketing for The Bay. It has been less then two years since Fedun took the job at Toronto-based Hudson's Bay Company. Prior to that he was at Federated Department Stores in the U.S. as group vice-president and creative director. In the early 1990's Fedun worked at Hudson's Bay as vice-president of marketing for Woodwards and Simpsons and before that director of national advertising for Zellers. Fedun, who left last week, has been replaced by Gord Sonnenberg, senior vice-president of stores at The Bay.

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