SPRITE RELEASES NEW AD WITH RAPTOR WILLIAMS
By Adnews Staff
Toronto Raptor Jerome Williams appears in the latest Canadian television commercial for Coca-Cola Ltd.'s Sprite brand lemon-lime beverage. The 30-second spot, called "The Good Take", was created by Cossette Communication-Marketing. It will begin airing nationally this week on English and French channels. The ad takes place in a warehouse where a basketball net has been set up. Williams leaps in slow motion for a slam dunk. The final scene reveals that the action is a commercial shoot and shows Williams hanging from a harness. "The commercial conveys the Sprite mantra that image is nothing and you must trust your instincts," said Coca-Cola group manager David Vivenes. "Teens know the score and Sprite respects that and by linking Sprite with Jerome Williams we hope to inspire teens to be loyal to their own identities just like he is."