ECHO ADVERTISING FORMS JOINT VENTURE WITH R. TWERK
By Adnews Staff
Toronto-based Echo Advertising and R. Twerk & Co. of Malibu, CA have formed a joint venture to offer creative and marketing services to the music and film industries. R. Twerk is an entertainment art direction, graphic design and marketing company founded by Gary Burden. Echo's experience in entertainment marketing includes album launches and concert tours for groups such as U2, Pink Floyd and The Rolling Stones. The allied companies will offer joint services including graphic design, radio and television commercial production, print production and media buying. The venture's first project will be creative development for an as-yet-unidentified concert tour that will take place in six to eight months.
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