FA FRESH BODY CARE HOLDS MOTHER'S DAY CONTEST
By Adnews Staff
Schwarzkopf & Dep Inc., maker of the Fa Fresh Body Care line of soaps, body washes and foam baths, will hold a national letter-writing contest to coincide with Mother's Day. Beginning on March 15 and running until May 7, the contest invites Canadians to write a 500-word letter describing "why and how you've become like your mother." One national and seven regional winners will be selected. The grand prize is a trip for two to the Blue Bay Resort in Puerto Vallarta, Mexico. The seven regional prizes consist of a one-year supply of Fa Fresh Body Care products. The contest in support of two new Fa Fresh Body Care scents: Spring Flower and Sport. On-package promotion and public relations for the contest are being handled by Cohn & Wolfe.