MARKETING CONSULTING GROUP INTRODUCES SCORECARDPLUS
By Adnews Staff
The Marketing Consulting Group has developed a new sales performance measurement system called ScorecardPlus. The system will be introduced early next month as a bundled package over a three-year period to allow for sales benchmarking and tracking. Twenty-four reports will be produced annually measuring TV, radio, magazine, newspaper and out-of-home media sales, sales force performance, pricing practices and buyer and seller sales perceptions, said president Tom Keane. The Marketing Consulting Group is a division of the Genesis group of companies.
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