AVIS CANADA HIRES MACKINNON CALDERWOOD
By Adnews Staff
Avis Canada of Mississauga has appointed MacKinnon Calderwood Advertising its agency of record. Also based in Mississauga, MacKinnon Calderwood had already been working on a number of projects for the rental car chain, including sales promotions and direct mail campaigns. It was based on that work that Avis awarded its AOR title to the agency. MacKinnon Calderwood will be responsible for brand strategy, media planning, media buying and creative for the business and leisure portions of Avis' account. The agency will also lead national and regional consumer sales promotions and direct marketing campaigns. Previously Avis' agency was MacLaren McCann, whose parent company McCann-Erickson is still Avis' global agency of record.
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