MTV HIRES PJ DDB AND HYPN
By Adnews Staff
Calgary-based MTV Canada has appointed Palmer Jarvis DDB in Vancouver and HYPN of Toronto the agencies of record for MTV Canada, MTV2 and mtvcanada.com. The broadcaster considered about a dozen agencies in a competitive search, many of which pitched for both the creative and media portions of the account, according to Alexis Walker, supervisor of communications for MTV Canada. Palmer Jarvis and HYPN's first project will be a consumer campaign in late April or early May. MTV Canada was created in October 2001 as part of a licensing agreement between Calgary-based Craig Broadcast Systems Inc. and New York-based MTV Networks. A second digital service called MTV2 began operation in December, as did the network's Web site.
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