ARBY'S PROMOTES DELI SANDWICHES
By Adnews Staff
Arby's of Canada of Mississauga added a new line of deli sandwiches to the menus of its 125 Canadian restaurants last week. The Market Fresh line consists of four sandwiches: roast beef and swiss, roast turkey and swiss, roast ham and swiss and roast chicken and caesar. National television advertising and a direct mail piece are promoting the line, as is local radio advertising by individual franchisees. This advertising is being supported with public relations from Fleishman-Hillard of Toronto.
« Back Next »
Comments
blog comments powered by Disqus