CADBURY TREBOR ALLAN PROMOTES CHOCFULS
By Adnews Staff
Toronto-based candy manufacturer Cadbury Trebor Allan Inc. has created a new product called Cadbury Chocfuls, which are chocolate-filled hard butterscotch candies with three different fillings: chocolate, dark chocolate and coffee. The individually wrapped candies come in 189 gram and 354 gram bags. Cadbury Trebor will promote Chocfuls with a national marketing communications campaign later this year. Details of the campaign are still being determined, according to the company, but it will include a national sampling program and advertising. Cadbury's agency of record is TBWAChiatDay of New York. Other Cadbury brands include Caramilk, Crispy Crunch, Mr. Big, Wunderbar, Crunchie, Cadbury's Creme Eggs, Fuzzy Peach, Sour Patch and Maynard's Wine Gums.