QUEBEC TOYOTA DEALERS SIGN MAXIM ROY AS SPOKESPERSON
By Adnews Staff
The Quebec Toyota Dealership Association has signed actress Maxim Roy as its advertising spokesperson. A new spring campaign featuring Roy breaks today on French language television and in English and French language daily newspapers. The campaign was created by the association's ad agency Communications bleu blanc rouge of Montreal. It depicts Roy as a human behaviour specialist who is surprised by the way consumers react to human and automotive stimuli. The ads promote various Toyota models including the Rav 4, Echo, Highlander, Camry and Celica. Additional material with Roy will appear in the summer and fall.
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