GRANVILLE ISLAND BREWING HIRES SAATCHI & SAATCHI DRUM
By Adnews Staff
Granville Island Brewing of Vancouver has hired Saatchi & Saatchi Drum, also of Vancouver, as its agency of record. The brewer considered four other unidentified agencies in a month-long search. The incumbent, Industrial Brand Creative of Vancouver, did not participate. Saatchi & Saatchi Drum's assignment includes packaging, media, promotions, in-store collateral and partnership enhancement. Granville Island Brewing's four main brands are Cypress Honey Lager, English Bay Pale Ale, Island Lager and Gastown Amber Ale. The products are distributed in British Columbia and Alberta.
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