PEPSI-COLA CANADA TO PROMOTE TROPICAL SPLASH
By Adnews Staff
Pepsi-Cola Canada Ltd. of Mississauga has released a new soft drink called 7UP Tropical Splash. The beverage consists of regular lemon lime 7UP mixed with peach, mango, pineapple and papaya flavours. The drink began rolling out in Canada last week in 600ml, 2L and 355ml sizes. Television, radio and out-of-home advertising for the product will begin in May. Also, Pepsi and KFC will operate a sampling program in May during which customers who buy a KFC Classic Twister combo will receive a free can of 7UP Tropical Splash. A second sampling program through Consumer Impact Marketing of Mississauga is planned for the summer season. Public relations for 7UP Tropical Splash are being handled by Praxis Public Relations of Mississauga.